Les livres que j’aime.
The Brand Gap.
Marty Neumeier
The Brand Gap is the world’s most-read book on branding. A SlideShare version has been viewed over 20 million times.
How To.
Michael Bierut
Michael Bierut’s first monograph collects 35 years of his work as a graphic designer, offering insight and inspiration.
Pretty Much Everything.
Aaron James Draplin
Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice.
Start with Why.
Simon Sinek
The Golden Circle provides a framework upon which organizations can be built, movements can be led, and people can be inspired.
Identity Designed.
David Airey
Identity Designed is for people who want to improve their work with a greater understanding of how good design is good business.
Brand Thinking
Debbie Millman
Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding.
Actus et sources d’inspiration.
The Rolling Notes.
Marketing et transformation numérique
Les thématiques traitées sont à la fois le marketing, le digital et les actualités des marques et l’innovation.
Blog du modérateur.
Le média des pros du digital
Toute l’actualité du web et des plateformes : community management, SEO, développement, marketing, e-commerce, cybersécurité.
L’ADN.
Tendances et mutations
L’ADN est le média pour une société qui se réinvente absolument, pariant sur l’esprit de conversation pour nous comprendre et nous changer.
99U.
Creative career resource
The stories behind the careers of leading creatives, plus guides and tips on everything from navigating entrepreneurship to achieving work-life balance.
Eye on Design.
Engaged design community
Eye on Design is an editorial platform that explores what it means to be a designer today. It covers the issues important to the global design world.
— Blog
Mes dernières publications.
Qu’est-ce que le Brand Marketing ?
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Comment les marques peuvent bénéficier du Web3 ?
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5 questions à poser aux clients sur les produits que vous vendez
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Comment mener une enquête pour améliorer l’identité de votre marque
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Transformation numérique : Pourquoi est-elle si importante ?
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